about us

Est. 2023 in London

elle. is a jewellery brand shaped by instinct, material, and imperfect beauty.

 As a child, I was simply a girl who loved anything that sparkled. That quiet fascination grew into making small bead jewellery in Japan — learning through play, repetition, and the simple joy of putting things together by hand.

After moving to the UK, I began making jewellery that felt closer to my own style. Less decorative, more personal. Drawn to silver, texture, and subtle irregularity, the focus shifted toward pieces that felt natural to wear and easy to live with.

In 2023, this work began under the name elleria. As the direction became clearer, the project naturally evolved into elle. 

elle. believes that beauty lives in the imperfect. In the slight imbalance, the softened edges, and the differences that make each piece feel human.

Every piece is created or selected with care, with the hope that it becomes something you choose to keep — quietly meaningful, and meant to stay.